Accessibility links

Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest News

16 Oct 2025

UK economy grew 0.1% in August

The UK economy expanded by 0.1% in August, according to the latest figures from the Office for National Statistics (ONS).

15 Oct 2025

Unemployment rate rises as job vacancies fall

Data published by the Office for National Statistics (ONS) has revealed that the unemployment rate rose to 4.8% between June and August 2025.

ICAEW Business Advice Service

Chartered tax Advisers